Why study Marketing at Emeris

What is marketing?

At its core, marketing involves promoting and selling goods or services. But there’s much more to it than that. Marketers identify consumer demand, conduct research, analyse distribution channels, get involved in product design and set pricing.

What is a marketing strategy?

A marketing strategy generally involves getting the marketing mix right: putting the right product in the right place, at the right time, with the right price. The 4 P’s of marketing (product, price, place and promotion) help experts create and execute successful marketing strategies.

While most people associate marketing solely with the promotion of products, there are many other facets to marketing. From identifying key target markets, to negotiating with retailers to stock the product, to setting the correct pricing and refining the product itself to make it more saleable, a lot goes into the marketing function and marketing strategy of a business.

Where to study marketing in South Africa?

An array of undergraduate and postgraduate qualifications including the IIE Bachelor of Commerce with a specialisation in Marketing degree is available at Emeris.

Marketing career opportunities

There are many exciting and interesting career paths within the marketing industry and as the world of media and advertising evolves at a rapid pace, new career opportunities emerge. The IIE Bachelor of Commerce degree (BCom degree) with a major in Marketing Management available at Emeris could open doors to a host of different opportunities.

You could choose to work for the marketing department of a major company, or specialise by working at an advertising agency, digital marketing agency, public relations consultancy, event company or media company.

If you’re looking to study marketing in South Africa, consider Emeris’s highly recognised degrees, diplomas and certificates.

Marketing is at the heart of any organisation. No organisation, big or small, can survive without the successful marketing of its products or services. Marketing is not only necessary for organisations, but it is also performed by governments, educational institutions and non-profit organisations. Marketing therefore provides a variety of careers or job opportunities.

Studying this area of marketing will provide you with valuable insights into the principal activities of marketing and how they apply across all types of organisations and departments. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of marketing roles.

The IIE Bachelor of Commerce (BCom), with a study area in marketing available at Emeris, gives you highly valued and globally relevant skills that increases your local and international opportunities. This focused marketing degree will allow you to successfully complete a marketing internship in your third year of study, providing access to the South African job market.

You can complete the IIE Bachelor of Commerce degree, if you meet the requirements. We provide further opportunities such as the IIE Master in Business Administration (MBA) and IIE Postgraduate Diploma in Corporate Governance. All these degrees are available at Emeris.

Marketing Affiliations or Associations

After successfully completing your marketing degree, you may become members of marketing associations including:

• The Marketing Association of South Africa (MASA)
• The Mobile Marketing Association of South Africa (MMASA)