The IIE BA in Strategic Brand Communication fosters growth in the strategic skills and problem-solving mindset required to help brands reach their full potential.
The IIE BA in Strategic Brand Communication empowers students with the kind of big-picture thinking and inspired planning that today’s brand world is looking for. You’ll develop the essential strategic skills needed to understand, unpack, and creatively solve real-world brand communication challenges — through bold, original, and results-driven strategies.
At Emeris, our online IIE BA in Strategic Brand Communication is designed to develop the essential strategic thinking and creative problem-solving skills you need to tackle real-world brand challenges. You'll learn how to explore, analyse, and respond to the fast-changing world of brand communication through innovative, original, and accountable strategies.
Whether you’re just beginning your higher education journey, ready to take your career to the next level, or finally making space to follow a long-held dream — this programme is built with you in mind.
The programme develops crucial strategic skills required to identify, explore, analyse and solve pressing brand communication challenges through the development and implementation of innovative, original and accountable strategies.
So, you are about to enter higher education, or you are pursuing a career and want to accelerate to the next level, or you may be at a time in your life where you can finally follow the path you’ve desired for so long.
That’s the power of online learning with Emeris: it is the perfect fit for ambitious individuals who lead full lives and want to pursue a rewarding career as an innovative strategic brand builder. You’ll gain access to expert-led, hands-on learning experiences designed to sharpen your thinking and build the kind of brand leadership skills that are in demand.
Emeris is proudly brand-centric — with a strong reputation in the industry and a learning culture that nurtures creativity, strategy, and innovation. Our tutors are not only knowledgeable; they’re passionate about helping you grow into the best version of your professional self.
Join us, and you’ll find more than just a degree — you’ll discover your purpose, grow your career, and connect with a vibrant network of industry leaders and like-minded alumni.
Distance delivery includes:
Note:
While you can generally structure your study time as you need, there are scheduled online sessions during which you will get mediated support. Scheduled assessments in the form of online activities, assignments and exams are paced to ensure your studies progress.
Structure of the degree for online learning:
The IIE BA in Strategic Brand Communication consists of 24 modules and has been set up to support a four year journey with a maximum completion time of eight years. Students are required to register per academic year; and each academic year consists of two semesters.
Minimum Admission Requirements
For alternative admission options, please click here or reach out to student recruitment.
Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.
Year 1 – Semester 1
Year 1 – Semester 2
Year 2 – Semester 1
Year 2 – Semester 2
Year 3 – Semester 1
Year 3 – Semester 2
Year 4 – Semester 1
Year 4 – Semester 2
Brand Activation in Year 3 and Brand Challenge in Year 4 are hallmark Emeris projects that provide exciting opportunities to engage with real-life briefs and apply what it means to be creatively strategic and strategically creative. Students participate in online collaboration with real-world challenges and clients.
Articulation to the IIE Bachelor of Arts in Strategic Brand Communication (BASB0701).
Students who successfully complete The IIE Higher Certificate in Creative Development (HCCD0501)—including the elective modules Digital Media B (DIME5122) and Marketing in the 21st Century (MACE5112) - are eligible to articulate into the IIE Bachelor of Arts in Strategic Brand Communication (BASB0701).
The successful completion of the IIE BA in Strategic Brand Communication enables you to progress into the IIE BA Honours in Strategic Brand Communication delivered at Emeris, subject to meeting the admission requirements.
The Bachelor of Arts in Strategic Brand Communication is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 91723). Additionally, Emeris holds accreditation from the British Accreditation Council (BAC), providing international recognition and ensuring that the qualification is credible for students seeking global opportunities.
Jobs in this field:
Brand and Communications Planner
Strategic Planner
Account Executive
Event Manager
Public Relations Planner
Sponsorship Planner
Channel/Media Planner
Digital Marketing Planner
Research Communication Manager
Internal Communication Manager
At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.
For students based in South Africa, online students may select any campus of the Emeris as their Examination Centre.
An alternative examination centre is only permissible for students studying abroad and those located in a province of South Africa where there is no Emeris campus. If there is no Emeris campus within reach, an alternative venue will need to be sourced by you. For non-Emeris venues, there is an alternative venue levy per module.
Duration
4 years part-time
Intakes
January
Campuses
Mode/s of study
Information
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An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
