IIE Bachelor of Arts in Strategic Brand Communication

Admission requirements

Minimum Admission Requirements

• A National Senior Certificate (NSC) Degree pass with 30% for English; OR
• A National Certificate (Vocational) NC(V) Bachelor’s Degree Pass with 50% in English; OR
• A Senior Certificate (SC) Endorsement pass with 33.3% in English
• A Senior Certificate (Amended) SC(A) Degree pass
• A minimum of 30% in LOLT on NSC/ SC(a) OR with a min. of 33.3% on SC; OR
• Alternatively, a cognate Higher Certificate or cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma may satisfy the minimum admission requirements to degree studies. If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.
• For international qualifications: An USAf Exemption Certificate is required and meeting the English requirements.

For alternative admission options, please click here or reach out to student recruitment.

Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.

Curriculum

Year 1 – Semester 1

• Strategic Brand Communication 1A
• Critical Thinking and Media Studies 1
• Business Communication and Digital Media 1
• Brand Communication Project Management A

Year 1 – Semester 2

• Brand Communication Project Management B
• Principles of Innovation
• Strategic Brand Communication 1B
• Strategic Brand Communication 1C

Year 2 – Semester 1

• Strategic Brand Communication 2A
• Strategic Brand Communication 2B: Channel Planning
• Consumer Behaviour
• Sustainable Business Practice

Year 2 – Semester 2

• Strategic Brand Communication 2C
• Practice of Innovation
• Critical Thinking and Media Studies 2
• Brand Activation

Year 3 – Semester 1

• Strategic Brand Communication 3A
• Innovation Management
• Experiential Brand Building
• Introduction to Research for the Human Sciences

Year 3 – Semester 2

• Strategic Brand Communication 3B
• Brand Challenge
• Digital Brand Building
• Research Practice for the Human Sciences

Articulation options

Articulation to the IIE Bachelor of Arts in Strategic Brand Communication (BASB0701).

Students who successfully complete The IIE Higher Certificate in Creative Development (HCCD0501)—including the elective modules Digital Media B (DIME5122) and Marketing in the 21st Century (MACE5112) - are eligible to articulate into the IIE Bachelor of Arts in Strategic Brand Communication (BASB0701).

Study further with our pathways

The successful completion of the IIE BA in Strategic Brand Communication enables you to progress into the IIE BA Honours in Strategic Brand Communication delivered at Emeris, subject to meeting the admission requirements.

Accreditation

The Bachelor of Arts in Strategic Brand Communication is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 91723). Additionally, Emeris holds accreditation from the British Accreditation Council (BAC), providing international recognition and ensuring that the qualification is credible for students seeking global opportunities

Career opportunities

Jobs in this field:

Brand and Communications Planner

Strategic Planner

Account Executive

Event Manager

Public Relations Planner

Sponsorship Planner

Channel/Media Planner

Digital Marketing Planner

Research Communication Manager

Internal Communication Manager

Teaching and Learning strategy

At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.