Equip yourself with the potent fusion of brand and business strategic skills required to design unique, innovative strategies to unleash the true market power of the brand. The IIE Bachelor of Commerce in Strategic Brand Management (BCSM0701), available at Emeris, grooms graduates for leadership positions in brand management and business strategy in a range of industries in both developed and developing markets.
The programme is focused upon the development of smart, original and cohesive brand, business, and management strategies that challenge existing paradigms. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.
Entry Requirements
Minimum Admission Requirements:
For alternative admission options, please click here or reach out to student recruitment.
Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.
Year 1 - Semester 1
Year 1 - Semester 2
Year 2 - Semester 3
Year 2 - Semester 4
Year 3 - Semester 5
Year 3 - Semester 6
Articulation to the Bachelor of Commerce in Strategic Brand Management (BCSM0701)
Students who successfully complete the IIE Higher Certificate in Creative Development (HCCD0501) - including the elective modules Introduction to Quantitative Thinking and Techniques (IQTT5112) to meet the mathematical requirements for entry – are eligible to articulate into the IIE Bachelor of Commerce in Strategic Brand Management (BCSM0701)
The successful completion of the IIE Bachelor of Commerce in Strategic Brand Management (BCSM0701) enables you to progress into the IIE Bachelor of Commerce Honours in Strategic Brand Management (HBSM0801) delivered at Emeris, subject to meeting the admission requirements.
The IIE Bachelor of Commerce in Strategic Brand Management is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 93948).
Jobs in this field:
Strategic Planner
Entrepreneur
Product/Marketing/Brand Manager
Account Manager
Business Consultant
Brand Strategist
Marketing Manager
Channel Planner
Brand Auditor
At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.
Duration
3 years full-time
Intakes
January
Mode/s of study
Information
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An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
