Research profile for Muzi Sithole

 Muzi  Sithole
Muzi Sithole

Lecturer

Muzi Sithole

Lecturer

Qualifications

  • Higher Certificate in Events Management
  • Bachelor of Arts in Corporate Communication
  • Bachelor of Arts Honours (Communication)
  • Master of Arts (Strategic Communication)

Research interests

  • Digital Counter publics, Black Twitter & Online Public Spheres
  • Social Media Research, Digital Activism & Online Communities
  • Critical Media Studies & AI in Higher Education
  • Pedagogical Innovation & Transformative Teaching Practices

Biography

Muzi Sithole is a Humanities scholar whose research sits at the intersection of digital culture, social cognition, and transformative teaching. With a Master’s degree from the University of Johannesburg, his work critically examines how Black Twitter South Africa functions as a digital counterpublic, with a particular focus on Operation Dudula and the discursive practices of online communities. His broader research interests include social media behaviour, media studies, strategic communication, and the evolving role of AI within higher education assessment systems. Alongside his research, he is deeply committed to pedagogical innovation - drawing on Vygotsky’s Social Development Theory and Freeman’s Stakeholder Theory to design collaborative, student-centred learning experiences. His notable work includes the Dragon Pit project, a creative academic initiative that showcases his passion for merging theory, storytelling, and educational development. Currently, he continues to explore the transformative potential of social media as a space for resistance and identity formation, while also documenting innovative humanities initiatives within his institution. His work reflects a commitment to intellectual rigor, community engagement, and reshaping the academic experience for future generations.

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 Muzi  Sithole