Research profile for Dr Carla Enslin

Qualifications

• Executive Development: Essentials of Management Coaching Certificate
• PhD in Marketing Management: Thesis: The role of alternative brand contact planning in the South African marketing and communication industry.
• Master’s in Communication: Dissertation: The approach of South African creative directors in advertising to the black market.
• BA Communication Honours: Specialising in Advertising and Political Communications
• BCom (Hons) Industrial & Organisational Psychology (UNISA)
• BA Communication

Research interests

• Experience and research in brand building include the development, design and implementation of brand identity systems
• Internal brand alignment and contact/touchpoint strategies.
• Research related to Master’s and Doctoral supervision in Southern Africa.

Biography

Carla Enslin is Dean of the Postgrad & Research Centre at Emeris. She manages and is a course supervisor and trainer for the Master of Arts in Creative Brand Leadership and the Doctor of Philosophy in Brand Leadership at Vega. Carla lectures and presents widely in Africa and abroad and conducts corporate training, consulting, and coaching.