Head of Strategic Brand Communication
Qualifications
Research interests
Biography
I hold a Master’s degree in Corporate Communication, with my thesis examining the communication relationship between Deaf clients and their banks—a research focus supported by my studies in South African Sign Language.
After completing my postgraduate studies, I taught at a Deaf school in London, where my fluency in sign language was further strengthened through the completion of my PGCE and British Sign Language Level 1 and 2 qualifications.
Upon returning to South Africa, I completed a short learning programme in Strategic Brand Communication at Vega School, and spent eight years in the advertising industry before transitioning into academia as a full-time lecturer at Vega School.
My research interests centre on communication accessibility, brand communication, and the intersections of language, identity, and consumer engagement.
In recent years, I expanded my expertise by completing an online course in Brand Building through the University of London’s Business School.
I have also contributed to two textbook chapters in South African academic marketing communication textbooks, both published in 2025, reflecting my ongoing commitment to knowledge development within the field.
Head of Strategic Brand Communication
Qualifications
Research interests
Biography
I hold a Master’s degree in Corporate Communication, with my thesis examining the communication relationship between Deaf clients and their banks—a research focus supported by my studies in South African Sign Language.
After completing my postgraduate studies, I taught at a Deaf school in London, where my fluency in sign language was further strengthened through the completion of my PGCE and British Sign Language Level 1 and 2 qualifications.
Upon returning to South Africa, I completed a short learning programme in Strategic Brand Communication at Vega School, and spent eight years in the advertising industry before transitioning into academia as a full-time lecturer at Vega School.
My research interests centre on communication accessibility, brand communication, and the intersections of language, identity, and consumer engagement.
In recent years, I expanded my expertise by completing an online course in Brand Building through the University of London’s Business School.
I have also contributed to two textbook chapters in South African academic marketing communication textbooks, both published in 2025, reflecting my ongoing commitment to knowledge development within the field.
An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
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