Deputy Dean of Brand Management and Communication
Qualifications
Research interests
Biography
I am currently a PhD candidate in Marketing Management, building on a strong and diverse academic foundation that includes an MCom in Marketing Management, a BA Honours in Communication Management, a BCom Honours in Marketing Management, and a BCom in Marketing Management. Throughout my studies, I have developed a comprehensive understanding of marketing principles, communication dynamics, and consumer–brand relationships. My main research interests focus on relationship marketing, relationship quality, brand hate, brand love, and broader consumer behaviour, areas that allow me to explore how emotional and relational factors shape the way consumers engage with brands. I am particularly interested in understanding how both positive and negative consumer emotions emerge and influence brand connections. My academic journey reflects a deep commitment to expanding knowledge within the branding and business field, accordingly, at present, my main project is my PhD research, through which I am actively investigating themes in brand hate and contributing meaningful insights as I continue to grow as an emerging scholar.
Deputy Dean of Brand Management and Communication
Qualifications
Research interests
Biography
I am currently a PhD candidate in Marketing Management, building on a strong and diverse academic foundation that includes an MCom in Marketing Management, a BA Honours in Communication Management, a BCom Honours in Marketing Management, and a BCom in Marketing Management. Throughout my studies, I have developed a comprehensive understanding of marketing principles, communication dynamics, and consumer–brand relationships. My main research interests focus on relationship marketing, relationship quality, brand hate, brand love, and broader consumer behaviour, areas that allow me to explore how emotional and relational factors shape the way consumers engage with brands. I am particularly interested in understanding how both positive and negative consumer emotions emerge and influence brand connections. My academic journey reflects a deep commitment to expanding knowledge within the branding and business field, accordingly, at present, my main project is my PhD research, through which I am actively investigating themes in brand hate and contributing meaningful insights as I continue to grow as an emerging scholar.
An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
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