Students working in industry and wanting to progress previous studies or solidify workplace learning will gain insight into the strategic components that contribute to purposeful brand building; the practice of research in the real world; and the nature of innovation in building meaningful organisations. This qualification provides access to, and a solid foundation for, the IIE Bachelor of Arts Honours in Strategic Brand Communication as well as the IIE Postgraduate Diploma in Brand Building, subject to meeting the admission requirements.
Minimum Admission Requirements
An appropriate Bachelor’s Degree or a Diploma or relevant equivalent (at least 360 credits, NQF level 6).
If the discipline of the degree or diploma is not cognate, an applicant will be provided with recommended reading to support their studies.
International Applicants: A SAQA NQF L6 Evaluation Certificate in an appropriate field.
For alternative admission options, please click here or reach out to student recruitment.
Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.
The IIE Advanced Diploma in Brand Innovation consists of 4 modules and has been set up to support an 18-month journey with a maximum completion time of 3 years. Students are required to register per academic year.
The modules provide students with the opportunity to practically apply theoretical principles and to consider real-life brand scenarios and give clear insights into how brand builders implement principles in their industry practice.
Year 1 - Semester 1
Integrated Brand Communication Management
This module provides an overview of the contemporary nature, trends, and future of the brand communication industry. The module consolidates students’ knowledge of key concepts of Integrated Marketing and Brand Communication with the ultimate aim being for students to develop the competencies required to formulate integrated brand strategies.
Research and Market Intelligence (year module)
This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information and encourages students to translate research findings into the deeper insights that create great brands.
Year 1 - Semester 2
The Principles of Strategic Thinking
Focuses on Emeris paradigm thinking and is based on the concept of strategic and holistic thinking. Students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation, which they are encouraged to apply in their assessments.
Research and Market Intelligence (year module - continued)
This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information and encourages students to translate research findings into the deeper insights that create great brands.
Year 2 - Semester 3
Context Planning and Channel Innovation
This module examines the emergence of consumer communities within a stakeholder-driven environment. Emphasis is placed on consumerism and consumption in a post-modern era and provides an overview of the trends within channel and context planning that drive the placement of brand messaging and experience design.
The successful completion of the IIE Advanced Diploma in Brand Innovation enables you to progress into the IIE Bachelor of Arts Honours in Strategic Brand Communication, subject to meeting the admission requirements.
The IIE Advanced Diploma in Brand Innovation is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 73369).
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At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.
Duration
18 months part-time
Intakes
February
Campuses
Mode/s of study
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An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
