IIE Bachelor of Experience Design

Are you fascinated by how people experience and use products and services?

Design seamless and immersive user journeys in the exciting field of Experience Design

About this qualification

Experience design is the field of choice if you are interested in creating meaningful and enjoyable moments for people when they interact with a product, place, or service. Experience designers combine creative problem-solving skills and technology with an interest in people to ensure every part of an experience works well, feels good, and makes sense to the person using it.

The IIE Bachelor of Experience Design degree, available at Emeris, will introduce you to people-first design principles, creative skills to communicate ideas, and a variety of methods, tools and technologies for designing apps and websites. Most importantly, this degree develops your ability to think like a designer and equips you with the skills to design for the future.

From second year, you can select a specialisation in either User Experience (UX) Design or Motion Design that prepares you for a career path built around your personal interest and creative strengths. In the UX Design specialisation, you will be introduced to the fundamental principles of User Interface (UI)-, UX and interaction design and learn to use agile approaches and methods like rapid-prototyping, user journey mapping and wire-framing to design satisfying experiences. In the Motion Design specialisation you will be introduced to the fundamental principles of visual storytelling, design and animation. You will learn to apply the processes, production pipelines and tools of 2D and 3D motion graphics and visual effects (Vfx) and explore technologies such as augmented and virtual reality to design interactive and immersive experiences.

At Emeris, we follow a practical learning-by-doing approach to build students’ creative confidence. You will work individually and in multi-disciplinary teams on real-life design projects to build a well-rounded, professional design portfolio. Emeris unique fusion of futures thinking, creative problem-solving and branding sets our students apart as strategic and entrepreneurial future leaders in industry.

Course

Admission requirements

Minimum Admission Requirements

  • A National Senior Certificate (NSC) Degree pass with 30% for English; OR
  • A National Certificate (Vocational) NC(V) Bachelor’s Degree Pass with 50% in English; OR
  • A Senior Certificate (SC) Endorsement pass with 33.3% in English
  • A Senior Certificate (Amended) SC(A) Degree pass
  • A minimum of 30% in LOLT on NSC/ SC(a) OR with a min. of 33.3% on SC; OR
  • Alternatively, a cognate Higher Certificate or cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma may satisfy the minimum admission requirements to degree studies. If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.
  • For international qualifications: An USAf Exemption Certificate is required and meeting the English requirements.

For alternative admission options, please click here or reach out to student recruitment.

Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.

Curriculum

Year 1 – Semester 1

  • Creative Development 1
  • Design Studies 1
  • Experience Design 1A
  • Experience Design Technology 1A


Year 1 – Semester 2

  • Brand and Marketing 1
  • Video and Photography
  • Experience Design 1B
  • Experience Design Technology 1B


Year 2 – Semester 1

  • Design Studies 2
  • Creative Collaborative 2A
  • UX Design 2A - Elective
  • UX Design Technology 2A - Elective
  • Motion Design 2A - Elective
  • Drawing for Motion Design 2 – Elective


Year 2 – Semester 2

  • Brand and Marketing 2
  • Creative Collaborative 2B
  • UX Design 2B - Elective
  • UX Design Technology 2B - Elective
  • Motion Design 2B - Elective
  • Motion Design Technology 2 - Elective


Year 3 – Semester 1

  • Introduction to Design Research
  • Creative Collaboration 3
  • UX Design 3A - Elective
  • UX Design Technology 3A - Elective
  • Motion Design 3A - Elective
  • Motion Design Technology 3A - Elective


Year 3 – Semester 2

  • Brand and Marketing 3A: Strategy
  • Brand Challenge
  • UX Design 3B - Elective
  • UX Design Technology 3B - Elective
  • Motion Design 3B - Elective
  • Motion Design Technology 3B - Elective

Articulation options

Articulation to the IIE Bachelor of Experience Design (BEXD0701)

Students who successfully complete The IIE Higher Certificate in Creative Development (HCCD0501)—including the elective modules Motion Design Fundamentals (MDEF5112), Web Development (WEDE5020) or Digital Media B (DIME5122) - are eligible to articulate into the IIE Bachelor of Experience Design.

Study further with our pathways

The successful completion of the IIE Bachelor of Experience Design enables you to progress into the IIE BA Honours in Design Leadership delivered at Emeris, subject to meeting the admission requirements.

Accreditation

The Bachelor of Experience Design is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 119813).

Career opportunities

Specialisation in UX Design:

  • Experience Designer
  • User Experience (UX) Designer
  • User Interface (UI) Designer
  • Digital Product Designer
  • Freelancer
  • Design Entrepreneur
  • Customer Experience (CX) Designer
  • With experience, you can progress to becoming a
  • Experiential Consultant
  • Design Lead
  • CX Lead

Specialisation in Motion Design

  • Experience Designer
  • 2D and 3D Motion Designer
  • Digital Illustrator /Concept Artist
  • Simulation Designer
  • Augmented / Virtual Reality Designer
  • Experiential consultant
  • Design Entrepreneur
  • Freelancer
  • With experience, you can progress to becoming a
  • Creative Director
  • Design Lead
  •  CX lead

Teaching and Learning strategy

The purpose of this qualification is to prepare graduates to contribute and work in the local and international design industries, delivering contextually relevant design outcomes that align with industry trends and meet user needs and expectations. The qualification aims to establish a solid theoretical foundation and develop practical and transferrable skills and competencies required to succeed in the current and future design industries. This programme is delivered following a practical, learning-by-doing approach which is underpinned by a strong theoretical foundation, in a small campus environment and prepares students to follow a career in Experience Design. This 3-year degree is structured in accordance with the new HEQF guidelines.

Programme information

Duration

3 years full-time


Intakes

January



Mode/s of study


Information

  • Bachelors Degree
  • Course code: BEXD0701
  • NQF Level: 7
  • Credits: 360
  • SAQA ID: 119813

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