IIE Bachelor of Communication Design

Do you have a passion for visual storytelling and strategic design?

Become a visual storyteller and shape modern brand identities

About this qualification

For the born visual thinker, and those who live and breathe creativity and problem solving, the IIE Bachelor of Communication Design offers a rich, rewarding fusion of strategic visual communication and human-centred design.

The IIE Bachelor of Communication Design, available at Emeris, covers a broad spectrum of essential and advanced skills in a uniquely designed and highly stimulating degree format. This programme equips students with the knowledge and applied competencies, to meet communication design demands in industry and society in a human-centered, ethical, culturally appropriate, and sustainable manner. This programme aims to develop creative thinkers who conceptualise and create strategic and human-centred visual design solutions for different purposes, communication contexts and audiences and who can work independently or in multidisciplinary teams. All elements of visual literacy are robustly engaged with, while the core crafting skills such as photography; art direction; film and video; identity design; web design; typography; layout design; packaging; drawing and illustration.

Students learn how to employ strategic and creative thinking to develop and visualise innovative concepts for various outputs, styles and client requirements with each student guided in the individual development of a professional design portfolio at the end of their final year. Emeris’ unique fusion of critical thinking; complex problem-solving; creativity, branding and marketing sets our students apart as strategic and entrepreneurial thinkers and leaders in industry.

Students are formally trained in the most up-to-date software to become astute in the cutting-edge applications and technologies used in industry. They master design for print and digital media and have access to fully-equipped digital studios. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand activations and brand challenges. Action learning is rounded off with the optional Industry Immersion. All students have unlimited access to LinkedIn Learning, the world’s foremost repository of interactive digital media training.

Course

Admission requirements

Minimum Admission Requirements

  • A National Senior Certificate (NSC) Degree pass with 30% for English; OR
  • A National Certificate (Vocational) NC(V) Bachelor’s Degree Pass with 50% in English; OR
  • A Senior Certificate (SC) Endorsement pass with 33.3% in English
  • A Senior Certificate (Amended) SC(A) Degree pass
  • A minimum of 30% in LOLT on NSC/ SC(a) OR with a min. of 33.3% on SC; OR
  • Alternatively, a cognate Higher Certificate or cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma may satisfy the minimum admission requirements to degree studies. If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.
  • For international qualifications: An USAf Exemption Certificate is required and meeting the English requirements.

For alternative admission options, please click here or reach out to student recruitment.

Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.

Curriculum

Year 1 – Semester 1

Modules

  • Creative Development 1
  • Design Studies 1
  • Communication Design 1A
  • Communication Design Technology 1A


Year 1 – Semester 2

Modules

  • Brand and Marketing 1
  • Illustration 1
  • Communication Design 1B
  • Communication Design Technology 1B


Year 2 – Semester 1

Modules

  • Design Studies 2
  • Creative Collaboration 2A
  • Video and Photography
  • Communication Design 2A


Year 2 – Semester 2

Modules

  • Brand and Marketing 2
  • Creative Collaboration 2B
  • Communication Design 2B
  • Communication Design Technology 2


Year 3 – Semester 1

Modules

  • Introduction to Design Research
  • Creative Collaboration 3
  • Communication Design Technology 3
  • Communication Design 3A


Year 3 – Semester 2

Modules

  • Brand and Marketing 3A: Strategy
  • Brand Challenge
  • Professional Practice
  • Communication Design 3B

Articulation options

Articulation to the IIE Bachelor of Communication Design.

Students who successfully completed The IIE Higher Certificate in Creative Development (HCCD0501)—including the elective modules Motion Design Fundamentals (MDEF5112), Web Development (WEDE5020) or Digital Media B (DIME5122) - are eligible to articulate into the IIE Bachelor of Communication Design.

Study further with our pathways

The successful completion of the IIE Bachelor of Communication Design enables you to progress into the IIE BA Honours in Design Leadership, Postgraduate Diploma in Instructional Design or User Experience Design delivered at Emeris, subject to meeting the admission requirements.

Accreditation

The Bachelor of Communication Design is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 119199).

Career opportunities

Jobs in this field:

Communication/Graphic Designer

Illustrator

Art Director

Typographer

Motion Graphic Design

Freelancer

Information Designer

Creative Director

Web (User Interface) Designer

Instructional Designer

Packaging Designer

Design Entrepreneur

Editorial Designer

Teaching and Learning strategy

At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.

Programme information

Duration

3 years full-time


Intakes

January



Mode/s of study


Information

  • Bachelors Degree
  • Course code: BCOD0701
  • NQF Level: 7
  • Credits: 360
  • SAQA ID: 119199

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