Digital Marketing is one of the fastest-growing fields in the broader brand communications landscape. As businesses shift towards digital-first strategies, skilled digital marketers have become some of the most sought-after professionals in the industry.
Digital marketing is a dynamic and rewarding field for individuals who blend creativity with strategic thinking. The IIE Bachelor of Commerce in Digital Marketing, available at Emeris, equips students with the ability to craft compelling content and deliver it through the most effective digital channels — reaching the right audiences at the right time.
This future-focused qualification combines essential skills in digital campaign strategy, content creation, social media, online brand reputation, paid and organic search, and data analytics. Students learn how to build, manage and measure high-impact campaigns using the latest platforms and tools.
Real-world learning is central to the programme. Students work in multidisciplinary teams to address brand challenges based on real industry scenarios, gaining valuable exposure to current digital marketing practices and expectations.
Minimum Admission Requirements:
For alternative admission options, please click here or reach out to student recruitment.
Please note, requirements for entry to this qualification are correct at the time of publication, however, these may change.
Year 1 – Semester 1
Year 1 – Semester 2
Year 2 – Semester 1
Year 2 – Semester 2
Year 3 – Semester 1
Year 3 – Semester 2
Articulation to the IIE Bachelor of Commerce in Digital Marketing (BDM0701)
Students who successfully complete the IIE Higher Certificate in Creative Development (HCCD0501) - including the elective modules Introduction to Quantitative Thinking and Techniques (IQTT5112) to meet the mathematical requirements for entry – are eligible to articulate into the IIE Bachelor of Commerce in Digital Marketing (BDM0701).
The successful completion of the IIE BCom in Digital Marketing enables you to progress into the IIE BCom Honours in Strategic Brand Management delivered at Emeris, subject to meeting the admission requirements.
The IIE Bachelor of Commerce in Digital Markering is accredited by the Council on Higher Education (CHE) and registered on the National Qualifications Framework (NQF 7) by the South African Qualifications Authority (SAQA ID 90742).
Jobs in the field:
At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.
Duration
3 years full-time
Intakes
January
Mode/s of study
Information
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An educational brand of The Independent Institute of Education
Formed by the strategic evolution of The IIE's Varsity College, IIE MSA, Vega and
the School of Hospitality and Service Management, uniting under the Emeris name.
Emeris is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/002). Company registration number: 1987/004754/07. View certificate here.
