IIE Digital Communication and Copywriting - (Distance)

Admission requirements

This short learning programme does not have any formal admission requirements.

Who should complete the course?

• Anyone with a passion for writing and storytelling, combined with an interest in the world of branding and digital communication.
• Traditional writers and communication specialists seeking new career and freelance opportunities in copywriting and digital content writing.
• Designers, business owners or entrepreneurs wanting to develop specialist writing techniques for digital content creation.
• Anyone anyone interested in learning the processes of strategic problem-solving and conceptual creative communication

Curriculum

This short course covers:

• The evolution of copywriting in the world of digital communication.
• The unique characteristics of copywriting and content writing.
• Consumer behaviour and digital user characteristics.
• Insights and human truths in online audiences.
• Strategic key messaging for creative solutions.
• Creative processes, design thinking, and conceptualisation.
• Writing techniques to persuade audiences and encourage action.
• Techniques in writing for various digital channels.
• Writing skills for social media platforms.
• Writing long-form content with basic SEO principles

Course Outline:

Introduction to Copywriting and Digital Communication

• Copywriting in a digital world.
• The logic behind the creative solutions: strategic thinking.

Insights and Creative Thinking

• The emotions behind the words: insights and consumer behaviour.
• Conceptual communication and the creative process.

Writing to persuade and reward

• Fundamentals of writing to connect with audiences.
• Practical copywriting techniques.

Writing for Digital Media

• Copywriting for social media.
• Writing for digital content and introduction to SEO.

Career opportunities

• Freelance copywriter
• Freelance digital content creator
• Advertising agency copywriter
• Social media writer
• Blogger
• Content strategist
• Digital marketer
• Digital strategist
• SEO writer

Teaching and Learning strategy

At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.

Assessments

There are no written on campus examinations for this course.

The course is assessed through:

• Two scheduled practical projects to be completed individually and submitted on the Learn Management System.
• Weekly automatically assessed activities and quizzes.