IIE Brand and Marketing Management - (Online)

Admission requirements

This short learning programmes does not have any formal admission requirements. It is aimed at middle managers working in the brand, marketing and communications industry or anyone wanting to change fields and needing to learn more about brand, marketing and strategy. The short course may also support those with undergraduate degrees in fields other than brand and marketing as a ‘bridge’ to understanding branding concepts and principles when considering further studies in this field.

Curriculum

This short course covers

• The role of design thinking and innovation in strategic brand building
• The relationship between business, brand, and marketing
• The concepts of purposeful brand and meaningful brand building
• Brand leadership and management
• Analysing and segmenting markets
• Brand values and competitive positioning
• Stakeholder journey mapping
• Integrated brand communications strategy development
• Internal and external brand communication
• Writing a basic communications brief
• Integrated channel and media planning
• Planning and measuring a brand building strategy

Teaching and Learning strategy

At Emeris, we believe that effective teaching is about creating experiences that foster student growth. Our academic team design activities that challenge students and identify their strengths, allowing for real-time adaptation in the learning journey. By combining subject expertise with teaching insights and digital tools, we extend learning beyond the classroom. This approach ensures students not only keep up but thrive.