Online Student
Showcase 2026

Ice Tropez is a premium French sparkling wine cocktail that needs to convince South African consumers on the value of the higher price compared with cheaper alternatives and spend over R500 per six-pack. The brand faces the challenge of increasing unit sales by 20% within 12 months on a R1.5 million budget, without relying on discounts or price promotions. The challenge is to build brand awareness, strengthen local relevance and position Ice Tropez as a symbol of success and celebration while maintaining its exclusive French luxury identity.

Stabilo Boss is an iconic highlighter brand with recognised quality and durability. However, despite these strengths, the brand struggles to justify its premium pricing and influence purchasing decisions. They aim to drive a ten percent unit sales increase in a price-sensitive market dominated by cheaper alternatives. The core challenge was to leverage emotional branding, creativity and self-expression to boost perceived value among Gen Z students and young professionals, transforming the highlighter into a lifestyle essential.

KZNSA Gallery presented a challenge to subtly revitalise its brand while preserving its established visual identity and logo. As one of Durban’s most respected contemporary arts institutions, the challenge was to create distinct identities for its Gallery, Café and Shop, attract younger and more diverse audiences, and encourage engagement across all three spaces. Working within a R30 000 budget over six months, the team was tasked with developing a strategy to position KZNSA as a warm, welcoming creative hub where people can connect, explore and experience Durban’s artistic culture.

Franks Burgers & Ribs is a well-known restaurant in Johannesburg with a strong reputation for handcrafted food, however awareness remains confined to the local Blairgowrie area. The brand faces issues with awareness when compared with competitors such as RocoMamas, indicating a need to increase discovery and offer stronger reasons to return. The challenge was to grow awareness and foster loyalty organically. The team created a campaign centred on the Regulars Club and supported by the Official Cheat Day and Franks Friday to drive discovery, engagement and loyalty.

Noolit is a local brand of naturally sourced brain supplements that aims to become more relevant and recognisable among South Africans, especially in a category where nootropics are still not fully understood. Young professionals and students are looking for better focus, mental clarity and steady energy, but many still turn to familiar options like coffee or energy drinks. The challenge was to maximise this opportunity for Noolit to make brain performance feel easier to understand and part of everyday life, while building trust and encouraging trial through digital-first communication.

TS Galaxy F.C. is a South African professional football club with talent, ambition and community but its story is currently not reaching enough people. The club is competing with bigger, more established teams for attention, supporters and sponsors. Youth development is a strong part of the brand, but this aspect of the club is not well known. The challenge was to make TS Galaxy more visible and give more people a reason to connect with the club, its players and the opportunities it creates through football.

Something Nutritious is a South African health-focused convenience food brand that aims to reposition the business from a premium prepared-meal provider into a holistic healthy lifestyle brand. The challenge focused on creating a distinctive and consistent identity across its convenient meals, café and curated offerings, expanding brand awareness, building consumer trust and increasing digital conversions. The team was tasked with developing a campaign to establish Something Nutritious as a trusted lifestyle partner that inspires healthier, happier and more intentional living.